Think E-Commerce, Think amihay inbar (עמיחי ענבר)
WMP cen provide all your web mining, text mining, and data mining needs!
We"ve developed dozens of customized mining scripts; each script exactly tailored to the specific wishes & requirements of the customer. This means Amihay inbar have a large resource of existing code & experience which means that your customized mining script is going to be up and running very quickly.
Data warehousing provides the enterprise with a memory
Companies are collecting data on seemingly everything. For example, a customer-focused enterprise regards every record of an interaction with a client or prospect (e.g. each call to customer support, each point-of-sale transaction, each catalogue order, each visit to a company web site) as a learning opportunity. But, learning requires more than simply gathering data. In fact, many companies gather hundreds of gigabytes of data without learning anything. For example, data are gathered because they are needed for some operational purpose, such as inventory control or billing. Once data served that purpose, data languish on tape or get discarded. The data"s hidden value has largely gone untapped. For learning to take place, data from many sources (e.g. billing records, scanner data, registration forms, applications, call records, coupon redemption, surveys, manufacturing data) must first be gathered together and organised in a consistent and useful way - in a way that facilitates the retrieval of information for analytic purposes. This is called data warehousing. Data warehousing allows the enterprise to remember what it has noticed about its customers. Data warehousing provides the enterprise with a memory.
Data mining provides the enterprise with intelligence
Memory is of little use without intelligence. That is where data mining comes in. Intelligence allows us to comb through our memories noticing patterns, devising rules, coming up with new ideas to try, and making predictions about the future. The data must be analysed, understood and turned into actionable information. Using several data mining tools and techniques that add intelligence to the data warehouse, you will be able to exploit the vast mountains of data, for example, generated by interactions with your customers and prospects in order to get to know them better. Typical customer-focused business questions are:
- What customers are most likely to respond to a mailing?
- Are there groups (or segments) of customers with similar characteristics or behavior?
- Are there interesting relationships between customer characteristics?
- Who is likely to remain a loyal customer and who is likely to jump ship?
- Where should the next branch be located?
- What is the next product or service this customer will want?
Answers to questions like these lie buried in your corporate data, but it takes powerful data mining tools to get at them, i.e. to dig user info for gold. Data mining provides the enterprise with intelligence. Companies can use data mining findings for more profitable, proactive decision making and competitive advantage.
Our Team
Amihay inbar (עמיחי ענבר) are a team of professionals, handpicked from highly reputed organzations and institutions specifically for each individual client and project We at WMP, understand the importance of experience, skills and attitude. Each one of us here have the right combination of the three.
Cost Effective
Your advert will be displayed constantly on selected keywords free of charge (whilst you have budget in your account) and you only pay when a visitor lands on your website. This, combined with conversion tracking makes it one of the most cost effective and trackable forms of marketing currently available.
Precise
This is one of the only marketing mediums available when you can target such warm leads. You will know that every click you pay for is from somebody actively looking for your product or service.
Trackable
With full tracking on the conversion pages such as enquiry form, contact us or checkout we can establish exactly which keyword brought the customer in and therefore establish your cost per conversion (CPC) and which keywords perform best for you. This can be extremely useful if you a running a concurrent search engine optimisation campaign.
Instant
Your adverts can be shown within seconds of creating the account and instantly generating you traffic.
Budget
Your in control - Amihay inbar always say that you cannot spend more than you want to with adwords. You provide the monthly budget and we can allocate across specific days / hours / weeks giving you the flexibility to get as much or little traffic as you require.
Control
Your advert copy is specifically designed to contain your marketing message and a call to action. We can manage several different variations of one advert and display these in random thus establishing your most effective wording to drive traffic. You are in full control of every aspect and can even turn the campaign off / slow it down if you become over-whelmed with business!
To the point
The adverts are created to direct your visitor directly to the most relevant content that they are looking for - no point dumping all customers on your home page and risking them not finding what they want - give them what they want as soon as they arrive.
What to expect when working with Amihay inbar:
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Quick responses to your search marketing questions
Timely execution of promised SEO deliverables
Industry experts working directly with you throughout the process
Customized SEO conslitations tailored specifically for your unique needs
A flexible and creative search marketing team
Open and honest communication and critiques of your website
Contact Us
- info @ amihay-inbar.com